Since I’m not American I sometimes arrive a little late to the party of videos posted online. This is most likely due to the fact that I know there’s a world beyond the USA so my life palette is a little more varied. Note to Americans: get a passport!

This one seems to have quite the hit count and it’s been doing the rounds for a bit online but that doesn’t mean it’s any less effective or significant.

People who write about it mention design and websites and customers being blind to certain things etc. but you can take it for exactly what it is. A ____ ____ not appearing in your line of vision at the first time of asking.

Once you’ve watched the video you’ll know what the two missing words are.